Skip to content

2026 Coca-Cola Scholars Weekend

40 Years of Impact, a Legacy of Leaders

BANQUET LIVESTREAM (view recording at the link below)

You can view a recording of the banquet livestream at the following link!

Cokeurl.com/ScholarsBanquetLive

 

LETTER OF ABSENCE

Need a Letter of Absence for School?

Click here to download a PDF of a letter indicating your participation in Coke Scholars Weekend if your school needs documentation for your absence.

 

GUIDEBOOK APP This is a must do!

We will use the app Guidebook for the Weekend program. All Scholars are expected to download Guidebook, particularly in the case of changes of schedule or emergency communications. Guidebook will be a vital tool throughout your time in Atlanta.

The weekend schedule and so many Scholarly faces and bios are waiting inside - both of your fellow 2026 Coke Scholars and the Scholar alumni who will be facilitating your Leadership Development Institute experience.

To access the Scholars Weekend Guidebook:

  • Download Guidebook from your provider's app store and open the app
  • At the bottom right, select "Passphrase"
  • Enter the passphrase "40yearsofimpact" and select "Continue"
  • When the "2026 Coca-Cola Scholars Weekend" guide pops up, select "Download"
  • Once you have opened the guide, use the menu in the upper left corner to explore 

 

COKE SCHOLARS SHIRT

Wear Your Coke Scholars Shirt (if flying)

On your day of travel, wear your Coke Scholars shirt that SHOULD arrive prior to your departure so we can easily spot you in the airport. (If your shirt did not arrive or does not fit, plan to wear your reddest shirt!)

 

FLYING TO ATLANTA

Luggage

The airfare purchased for you includes a carry-on allowance; carry-on luggage should be ample for your visit to Atlanta. If you choose to check a bag, you are responsible for paying checked-bag fees.

Preparation for Travel

  • Download your airline's mobile app to receive instant alerts and real-time updates and to check in for your flights.
  • Check in ONLINE for flights 24 hours before departure -- do not wait until you arrive at the airport on the day of travel.
  • Arrive early and allow ample time for security screening. 2-3 hours may not be enough with the current conditions.
  • Check your departure airport’s TSA security wait times before heading to the airport.

Flight Delays or Cancellations

Our partners at Maritz are here to help make your trip smooth and stress free.

 

Click here for a detailed guide for Coke Scholar travelers with full details.

 

Air Travel Support | 844.216.1692
Our travel team will be available during the following times:

Standard Coverage

Support available during standard business hours: Monday – Friday, 8:00AM - 4:30 PM CT

24-hour Emergency Assistance (while traveling)

Available within 24 hours of your scheduled flight departure.

If all agents are assisting other travelers, please leave a message with your name, that you are traveling with Coke Scholars, purpose of call (ie, delay, cancellation, rerouting), and the best callback number. You will receive a callback as soon as possible, typically within 15–30 minutes.

Arriving at the Atlanta Airport

Once you arrive in Atlanta, follow the signs to baggage claim, which may include riding the Plane Train, a people-mover inside of the airport that takes passengers from their concourse to baggage claim.

After departing the train, you'll ride a tall escalator up to where Coca-Cola hosts will be waiting for you (in Coca-Cola shirts and holding Coke Scholar signs), and they will bring you (and likely several other new Scholars) to the Hilton hotel.

 

DRIVING TO ATLANTA

If Someone Is Driving You

The hotel is located at 1031 Virginia Avenue, Hapeville, GA 30354.

If your parents or guardians are driving you, follow the driving instructions in Guidebook and have them drop you off at the lobby of the Hilton Atlanta Airport any time on Thursday, April 23, before 11 a.m. You will need to be picked up from the hotel NO LATER THAN 9 a.m. on Sunday, April 26.

If You Are Driving Yourself

If you are driving yourself, self-park in the parking lot. Go into the hotel, and find the Coke Scholars Hospitality Room, which is the Ballroom located on the first floor.

Checking In To The Hotel

DO NOT CHECK IN AT THE FRONT DESK!

We will have your keys for you.

You will need to depart from the hotel by 9 a.m. on Sunday, April 26.

NO LATE CHECK OUTS. NO HANGING OUT IN THE LOBBY until a 2 pm ride can pick you up. Staff cannot leave until the last Scholar does.

 

SCHOLARS BANQUET LIVESTREAM

For Family and Friends

There will be a Banquet livestream for family and friends who may be interested in seeing your celebration! The link will be available closer to the banquet date.

 

CERTIFICATES YOU WILL TAKE HOME

Download here language that may be adapted in presenting your certificates.

NOTE: There is not a person from Coca-Cola scheduled to attend any senior event. Your local Bottler may contact you about the event or presentation.

Coca-Cola Scholar Certificate

Each Scholar will be given a Coca-Cola Scholar certificate to take home and may be used during any presentations at your school or within your community.

The presentation of the Scholar certificate may be made by a school official to you. Typically, Scholars are able to coordinate this presentation as part of any senior awards event at their school. There is not a person from Coca-Cola scheduled to attend any senior event.

 

Educator of Distinction

If you designated an Educator of Distinction, you will be given a certificate and a small gift to take home for the EOD recipient.

The presentation of the EOD certificate and gift should be made BY YOU, the Scholar. This is also often included during any senior awards event at a Scholar's school. Contact the person at your school about the possibility of one or both of these to be presented during a scheduled event.

For Scholars in the past unable to present their EOD during a senior event, they have presented during a class period or created a clever way to present separately. The sky's the limit (one year, a Scholar created a robot that drove it from the parking lot into the school and into the classroom).

 

 

WHAT TO PACK

 

A rough schedule of events and photos from a recent Scholars Weekend to give you a sense of what to wear.

Thursday, April 23

 

Travel to Atlanta: Casual and Coke Scholars Weekend shirt (that should arrive before April 15)

Banquet: Business attire (conservative/knee-length dresses or skirts)

After-Banquet Social: Casual

2025 Scholars Weekend_Thursday_Quick Edits from JM_07_2025.04.03

Friday, April 24

 

Leadership Development Institute (LDI), Tours, Social: Classy casual (meeting rooms can be chilly; consider a light sweater or hoodie)

2025 Scholars Weekend_Saturday_LDI_17_2025.04.05
2025 Scholars Weekend_Friday_WOCC_34_2025.04.04CROP

Saturday, April 25

 

Leadership Development Institute (LDI): Classy casual

Service Project: Close-toed shoes, long pants, long-sleeved shirt, and clothes you don't mind getting dirty; sunscreen, bug spray, seasonal allergy medication if needed

Closing Celebration: Classy casual

2024Coca-ColaScholarsWeekendSaturday-FinalEdits-1985
Image (12)
Image (11)

 

 

WEEKEND ADVICE

 

We asked recent Scholars at the end of their Scholars Weekend for the advice they’d pass on to future Scholars, or things they wished they’d known before arriving in Atlanta. Read their words of wisdom below!

GET TO KNOW YOUR FELLOW SCHOLARS (and the staff, too!)

  • Everyone experiences the “first day of school” nerves. Do not let this deter you from talking to new people. Do not get stuck in one group. Try to meet as many people as possible. This is the only time you will be in the same room with all these scholars, so take advantage of it.
  • Don't be afraid to put yourself out there/join random conversations - try to connect with as many scholars as you can. They will be your lifelong friends!
  • Bring a blank notebook that is ONLY for noting down the people you met specifically, their likes and dislikes, and what you conversed about. It'll help your networking in the future (and gain you a friend or two ;).
  • The beauty of Coke Scholars is that everyone has opened their minds and hearts to learn and connect - no one will say no to you. Talk to alum as much as possible.
  • I wish I had known how truly transformative the experience would be.
  • I think I entered the weekend a little closed off, not entirely ready to be vulnerable — especially during LDI. That shifted so much as the days went on, but I do wish there had been a little more of a heads-up about how deeply you’d be invited to share yourself. as you can.
  • Make sure you talk to everyone and anyone. DO NOT BE SHY or feel intimidated. You have a lot more in common with everyone than you might think.
  • Actively network with people and get to know them. You will come out of the program having made lifelong friends and colleagues.
  • Don't be afraid to reach out to people. I didn't find my closest friends until the second night, and I wish so badly that I had talked to them earlier. You only have a couple days/nights to meet people, so don't expect to make super close bonds to everyone. But it's definitely feasible to become good friends with a close-knit group.
  • Be brave. The whole weekend challenge yourself to be brave. Remember you only have three days of this amazing experience
  • PLEASE get to know people outside of where they’ll be attending college or what is on their resume and you will find yourself with lifelong friends instead of people you’re competing to feel you belong with for a week!
  • Talk to everybody you can! Don’t be afraid to start up a conversation, you never know who might be going to the same school as you and that way you’ll already have friends in the fall!
  • It is seriously the best weekend ever! The coke family are your biggest supporters. So step out of your comfort zone and try to meet everyone!
  • Be open to new interactions with others outside your comfort zone or identity. Because they are is no specific group/race/income with this scholarship, you will meet people who have different experiences than you. Talking to them will really help you grow so much in a weekend.
  • My advice for the Scholars next year is to not be afraid to make connections. Every scholar will be feeling the same emotions you will and everyone is very open to sharing genuine connections. I wish I had not felt afraid to approach more people.
  • Reach out to people beforehand! There is so little time and it helps if you have already met some fellow scholars!
  • I started asking "What's your ideal future contribution to your field?" instead of "Where are you going to college?"
  • It is better to get to know less people on a personal level than to briefly meet everyone. Make the connections matter.
  • Introduce yourself to anyone and everyone—the scholars, staff, LDI facilitators, etc. are amongst the greatest people you will ever meet! Friendships will form so organically, and the week will be over before you know it.
  • For all fellow introverts: Finding a small circle of friends early on can help you manage the sheer amount of people and social interaction happening at once while forming close relationships. Also, it is perfectly okay to spend some alone time when you get back to the hotel. If you can enjoy yourself more by taking the time to recharge, then it is worth it!
  • Cell phones are cool, but you're surrounded by some of the smartest and most interesting minds in your generation. Talk to anyone, and everyone. Don't be afraid to try new things and get our of your comfort zone.
  • Be ready with follow-up questions for people. Getting over small talk was difficult at first, make sure you know what you want to get out of this weekend.
  • Don't feel overwhelmed when meeting all of the other scholars! There will be lots of new names, faces, and hometowns to learn but just enjoy the meaningful conversations that can be had rather than wasting time memorizing the little details (there is no quiz at the end of the weekend on how many names you can remember!).

HAVE AN OPEN MIND

  • I wish I had known how truly transformative the experience would be. I think I entered the weekend a little closed off, not entirely ready to be vulnerable — especially during LDI. That shifted so much as the days went on, but I do wish there had been a little more of a heads-up about how deeply you’d be invited to share yourself.
  • Come ready to learn more about the intricacies of human stories of resilience.
  • Be open to opening up!
  • Have an open mind and heart, be ready to learn, be proactive and social, push yourself out of your comfort zone and take risks
  • Keep an open mind. All the leadership activities will allow you to develop traits that will stay with you forever. Friendships developed at Scholars Weekend will last a lifetime so make friends! Don’t be afraid!
  • To be ready to change and learn more than you can ever imagine.
  • Put yourself out there more! Everyone feels alone at some point. Don't be afraid to join conversations and groups. Talk to as many people as you can (they are such incredible scholars), but dive below the surface level introductions. Find the balance between befriending everyone and making close connections with a few people.
  • Stay hydrated and be open to new people. It can be incredibly overwhelming when you are in a group of so many talented people, but stay grounded to yourself and be open to being vulnerable with others to make the most out of the time and the people there.
  • Be prepared to be vulnerable—especially during the LDI discussions—and feel every emotion, whether it be joy, empathy, or excitement, with an open heart and an open mind.
  • Commit to fully engaging in the LDI; it will be really impactful if you do. Finally, enjoy the moment, especially the banquet. It will be gone in the blink of an eye.
  • No matter how nervous or exposed you may feel, do everything in your power to connect with other scholars. It is more than likely you will not know anyone there, so there is a large opportunity to see new faces and make new friends! Of course you still need to manage your time to arrive on time for sessions and get some sleep, but you should try to spend every spare moment speaking or relaxing with others (and not only through your phones!).
  • Come with an open mind. Be excited and connect with as many of the other scholars - you are a pool of resourceful, wise, and sincere leaders. Make the best out of this opportunity.
  • Be open to being vulnerable. If you’re committed to taking that step out of your comfort zone, you will find that you will learn and gain so much more throughout the process.
  • During the LDI sessions (especially during the subunit discussions), as long as you're comfortable, feel free to open up and share your personal challenges and hurdles that you had to overcome! These people are so incredibly empathetic towards you, because just like yourself, the other scholars have overcome countless challenges in their own lives. Coke is already a family of its own, but I truly felt as if I had made my best friends for life during my LDI discussions. Allow yourself to truly "be in the moment," because, trust me, these 3 days will FLY BY.

YOU BELONG HERE

  • You will meet a ton of new people that will become some of your closest friends by the time the weekend ends, so be open to talking to everyone. You are just as wanted as everyone else there, so believe it!
  • I wish I had known how easy it would be to talk to people, and it would have saved me some stress.
  • If you feel nervous about introducing yourself, raising your hand, or participating in an activity, don’t be! Every single person in your class (even including the facilitators and staff sometimes) are feeling the same way. It is absolutely more rewarding to let go of those nerves and jump in excitedly than letting the fear get to you.
  • Don’t go into Scholars Weekend thinking you don’t deserve to be there just as much as the person next to you. There’s a reason you stand in the place you do today. You worked hard for it and you made a difference.
  • Relax! Don't keep trying to prove yourself - just have fun!
  • I wish I had been more comfortable and confident. It took me a little while to acclimate to the social environment and I felt I lacked confidence earlier in the week. The message that I belonged was important and empowered me.
  • You belong. Don’t even question if you should be there, because trust me, you do.
  • Don’t worry about the possibility of not being as accomplished as other scholars. Everyone at Scholars Weekend is equally accomplished and everyone deserves to be there.
  • Stay out of your head and know that you are there for a reason!! You might not recognize or understand that reason when you first get there, but try to understand why you are there by the end of the Weekend. I was able to understand that I am a Scholar because I am inherently charged with a desire to make a difference in the world. Never forget your roots because humility will take you very far. Be confident in what you are capable of.
  • Don't doubt yourself! You're there for a reason and even though you might not have the same kind of successes as other scholars, that doesn't make you any lesser. You're all there for a reason: because you're passionate in making a difference, so don't doubt yourself in the process!!!
  • Remember to always feel that you belong, you made it this far and always stay true to your story during your activities!
  • Everyone is in the same boat as you are and do not let imposter syndrome get in the way of you truly enjoying the weekend. You were chosen for a reason and everyone truly wants to get to know you. Don't be afraid to ask questions or introduce yourself to the staff because they are the most compassionate people you will ever meet. Have fun.
  • Remember that you deserve to be a coke scholar. If you are seeing this advice, you were actually selected to join the community, and more importantly, you were selected for a reason. There will be scholars who run non-profits, patent inventions, and do a thousand other activities. However, that does not discount your work, passion projects, and community service that got you into this program. No one at scholars weekend is competing with each other; everyone already received the scholarship. So, don't compare yourself. Instead, think of all other scholars as compliments to you that could have the next great idea to further an initiative you've already started."

LOGISTICS

  • You will not have time to do homework.
  • They aren’t trying to deceive you when the say there is no time to “lock in” on school work—especially if you are an avid procrastinator and occasionally lose track of time while conversing with others around you (like me).
  • Don’t bring anything that might be distracting. You’re not going to have time to work on anything so don’t bother trying to bring a computer, homework, or even a book.
  • Make sure to pack enough formal clothes, sweaters, comfortable shoes, a small bag (if you do not want to carry a book bag all the time)
  • The day of the banquet, make sure to have somewhere to put your phone! (A small bag or pocket)
  • Bring sneakers!
  • Make sure to ask for phone numbers and social media handles from scholars! Participate in GroupMe or Snapchat - this will help you get to know other scholars and for them to know you.
  • Bring comfortable shoes!
  • Try and sleep because you will be unable to focus the next day if you go to bed at 4 in the morning.
  • Sleep will be tough but you need it. Get contact information for everyone early on in the conference.
  • Go with the flow and let things happen as they come/embrace the unknown. The staff knows exactly what they're doing and you're in for an unforgettable weekend.
  • Be prepared to be up and going almost all of the time with little downtime, so sleep before you come and pack walking shoes.
  • For first time flyers, guidebook will be your main resource, and that there is always someone you can contact.
  • Only bring a carry-on bag if you mind paying for extra luggage. As for me I had never been on a plane before and didn’t know luggage other than a carry on was extra!
  • I would tell them to not overpack and only bring enough outfits as specified through the guidebook!
  • Get as much sleep possible the night before your flight because you won’t sleep much during scholars weekend! Also pack comfortable shoes because there is A LOT of walking.
  • I'd tell next year's Scholars to avoid overpacking and to prepare for an action-packed few days. I'd also tell them that they don't need to worry about bringing their own snacks since there's an abundance of food!
  • Download guidebook and really look at every tab that answers questions.
  • There is a great deal of activity packed into a rather short period of time, so make sure to have most of your schoolwork done beforehand. Also, go to sleep early, because you have to wake up early each day.
  • Sleep a lot before Scholars Weekend because the conversations you’ll have with the people you meet will cut down dramatically on your sleep time (in an INCREDIBLE way!!)
  • I wish I had known to get more sleep before the weekend so that I could have had more energy and more hours of the day to get to know all the amazing Coke scholars more!
  • Get enough sleep before you come! Also, come on an empty stomach, so you can EAT.
  • I wish I had brought my college sweater! Also, I forgot to bring my pajamas so make sure to do that! Do not forget your toothbrush.
  • Have fun, but also protect your health/immune system. Don't skip meals, drink plenty of water, and get good sleep.
  • You've been chosen not only for your accomplishments, but also for the personality and character you've shown yourself to be through the essays and interview. Be respectful to not only your facilitators, chaperones, and staff, but also to your fellow Coke scholars. Be attentive when anyone is talking to you, and show gratitude towards everyone for granting you this once-in-a-lifetime opportunity.
  • Don’t overpack; I had thought we would have some time to walk around Atlanta or leave the hotel but it really is either the scheduled events/activities or hanging around in your room or the hospitality suite. So bring comfortable clothes to travel in but also hang around in at night.
  • You may think you will get schoolwork done. You probably won't—and that's ok!

MAKE THE MOST OF EVERY MOMENT

  • I was nervous personally that I wouldn’t fit in but just know your fellow scholars are some of the nicest, most awe-inspiring, and respectful peers you will ever meet. My personal goal that I recommend is to never be in your hotel room unless absolutely necessary. Get out, meet new people, and create memories of a lifetime.
  • Don't stay cooped up in your room or on your phone--forge friendships and get to know everyone beyond their college and major.
  • Ask unconventional greeting questions to genuinely get to know people! Skip the constant college and extracurricular inquiries. Everyone has done amazing things and is going incredible places, don't waste your time trying to prove your belonging.
  • Really try to make the most of every moment. You're in a group of truly amazing peers, and it can be intimidating at times. But embrace that intimidation! When will you ever get to be around so many remarkable people at one time in one place again? When you find yourself becoming less engaged, just remember that every single person there has a story.
  • Try to go beyond the superficial and ask them about their passions and their "why" for what they do. And because there are so many people, it's impossible to know everyone.
  • Focus on building deeper connections with 3-5 people that you can continue to keep in touch with after the Weekend. It goes by fast! But as our Foundation President says, it's the opportunity of a lifetime as well as a lifetime of opportunity.
  • It's important to remember that you have only 3 days to interact with some of the brightest minds across the country that have now become your family and are willing to support you through your future endeavors. Take advantage of the limited time you have and make the most of the weekend by attempting to interact with as many scholars as possible; it's not awkward, I promise everyone is experiencing the same feeling! On the other hand, remember that you earned your spot in this family, so if you ever feel intimidated or overwhelmed, just know you have just as much of a right to be there as anyone else.
  • Inspiration is coming your way! Take the time to record meaningful experiences and make sure to get lots of photos with all the scholars from the moment you arrive. They will quickly become great friends. Also, constantly remind yourself that you truly deserve this honor. You belong.
  • You really get out what you put in for this weekend. Take advantage of the time you have to meet your fellow scholars and make connections with these people because the week will be gone before you know it and you don't want to leave having wished you introduced yourself to someone.
  • I would tell next year's scholars to relax, open your mind, and soak it all in. Spend less time thinking about being impressive, or presenting yourself in a way that might be different than who you really are, because the true value from this weekend will come from others. Really try to listen to the adults, sponsors, and other scholars, as they are all amazing people who want to help you. But, of course, make sure you have fun as well!! This was one of the best weekends of my life!

 

 

SOCIAL MEDIA

 

Send us a DM so we can follow you!

@CokeScholars

#2026CokeScholars