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Coke Scholar Coaching Program Marks 8th Year

Coke Scholar alumni traveled to Atlanta to be trained as coaches with the Center for Creative Leadership (CCL) at Coca-Cola Headquarters.

The program pairs seasoned alumni with first-year Scholars to support them as they launch into their college journeys. In the training, coaches learned how to help the new Scholars as they transition to college, explore engagement opportunities on their campuses, and set and work towards a personal goal.

The Coaching experience strives to make the Coca-Cola Scholars Program experience special, provide meaningful personal and professional development for both the Coaches and Coachees, and strengthen the undergraduate Scholars’ connections to the Coca-Cola Scholar network. Each Coach has 1-3 Coachees, and they meet monthly for 6 months.

In addition to alumni attending training as new coaches, some veterans returned as support coaches. They will help guide the new coaches as they meet with their younger Scholars over the next 6 months.

“We began this program to enhance the undergraduate Scholars’ experience in college and make sure the lessons from our Leadership Development Institute taught during Scholars Weekend are continuing to live throughout their college experience. It’s also reinforcing what it means to be a Coke Scholar and how to show up in the network,” said Jamie Williams, Director of Scholarships at the Coca-Cola Scholars Foundation.

The Center for Creative Leadership put together a case study to measure the impact of the program.

Scholars reported their top benefits from the program were:

  • being able to “step back” from situations and reflect on their options and intentions
  • having a clearer vision for what they want to accomplish
  • feeling more able to face challenges

Coaches also appreciated the impact of the program, and reported:

  • strengthening their connection to the Coca-Cola Scholars network
  • enhancing their leadership skills
  • learning skills that helped them in their personal lives
Coke Scholars and CCSF staff at dinner during training.

Read the full case study here.